Advanced Certification in Digital Tourism Experience Strategy & Smart Destination Innovation
The global tourism industry is rapidly evolving as travelers increasingly rely on digital platforms, mobile technologies, smart tourism systems, immersive technologies, and data-driven customer experience strategies to plan and manage their travel journeys. Modern tourism organizations must deliver seamless, technology-enabled travel experiences that integrate digital engagement, personalized services, smart destination technologies, and real-time traveler insights.
The Certified Digital Tourism Experience Manager (CDTEM)® certification is an advanced professional program designed for tourism managers, destination marketing leaders, hospitality executives, and digital transformation professionals responsible for designing and managing digital tourism experiences. This certification equips professionals with the strategic frameworks, digital technologies, customer experience methodologies, and innovation leadership capabilities needed to transform traditional tourism operations into digitally enabled traveler ecosystems.
Participants will learn how to:
- Design digital tourism experience strategies
- Implement smart tourism technologies and digital visitor services
- Optimize traveler engagement across digital platforms
- Integrate mobile tourism applications and digital customer journeys
- Use tourism analytics to improve traveler satisfaction and engagement
- Implement immersive technologies such as AR/VR in tourism experiences
- Develop intelligent tourism ecosystems and smart destinations
- Lead digital transformation initiatives in tourism organizations
The CDTEM® certification prepares leaders to design and manage innovative digital tourism experiences that enhance traveler engagement, improve operational efficiency, and drive destination competitiveness.
The Rise of Digital Tourism and Smart Destinations
Tourism organizations are increasingly adopting digital technologies to enhance traveler experiences and improve operational efficiency.
Digital tourism innovations include:
- Mobile tourism applications and digital travel platforms
- Smart destination technologies and IoT-enabled tourism services
- Augmented reality (AR) and virtual reality (VR) tourism experiences
- Digital visitor information systems
- Tourism data analytics and traveler insights platforms
- Contactless travel technologies
- Real-time destination engagement systems
- AI-powered travel assistants and chatbots
These technologies allow tourism organizations to create seamless, immersive, and personalized travel experiences while improving destination management capabilities.
The CDTEM® certification prepares professionals to implement and manage these digital tourism innovations.
Advanced Certification Learning Outcomes
Upon successful completion of the CDTEM® certification, participants will be able to:
- Design digital tourism experience strategies
- Implement smart tourism and destination technologies
- Optimize traveler engagement through digital platforms
- Develop mobile and immersive tourism experiences
- Analyze tourism data to improve traveler satisfaction
- Manage digital tourism platforms and customer engagement systems
- Integrate digital technologies into destination marketing strategies
- Implement innovation frameworks for tourism digital transformation
- Improve traveler experience across the entire tourism journey
- Lead digital transformation initiatives in tourism organizations
CDTEM® Virtual/Online Instructor-led 4-day Training
Select an instructor tab to view session details and full trainer profile.
Gleb Mikulich – AAPSCM® Executive Trainer | Supply Chain Strategist | Digital Transformation Leader
Gleb Mikulich is a seasoned professional with over a decade of expertise in supply chain, procurement, logistics, and digital transformation. He has collaborated with globally recognized organizations, including Accenture, Procter & Gamble (P&G), Pfizer, CNH Industrial, and Mediterranean Shipping Company, delivering impactful solutions across diverse industries.
- Industry-leading experience in Global Supply Chain Operations Gleb has collaborated with top-tier industry leaders such as Accenture, Procter & Gamble, Pfizer, CNH, and Mediterranean Shipping Company, delivering measurable results in supply chain integration, procurement modernization, and performance optimization.
- Certified Supply Chain & Project Management Expert Gleb holds industry-recognized credentials, including: o SCPro Certified (Council of Supply Chain Management Professionals) o Additional certifications in Lean Six Sigma Green Belt, PMP, and PMI-ACP, showcasing his multidisciplinary expertise in process improvement, agile project leadership, and operational efficiency.
- Advanced Academic Credentials in Strategy & Digital Technologies Gleb earned an MBA from IE Business School, with a concentration in strategy, operations, and digital technologies, and pursued advanced supply chain management training through MITx, equipping him with cutting-edge insights into global logistics, data-driven decision-making, and tech-enabled supply chains.
- Recognized Leader & Emerging Talent in the Field Gleb is the recipient of the Young Professionals Emerging Leader Award from the Council of Supply Chain Management Professionals (CSCMP), and a lifetime member of Beta Gamma Sigma, a recognition of academic excellence and leadership in business education.
Dr. Jason Matyus – Advisory Board Executive Director, Training, Course Development, and Examination
Dr. Matyus is the Advisory Board Director for Course Development, Training, and Examination. Dr. Jason Matyus’s career spans many disciplines. Dr. Matyus started as a public school teacher. After leaving teaching he worked for 20 years as a business professional working for two Fortune 500 Companies. Within those 20 years, he had varying roles that touched Project Management, logistics and Supply Chain, Procurement, Corporate Trainer, and Leadership. After receiving his MBA in Leadership and Doctorate in Business Management, he spent the last 5 years in higher education. In addition to his work in business, he is also on the Board of Directors for Cornerstone Care and the Carmichaels Area School District Board of Education and currently serves on the Farmville Urban Development Board.
Séverine Boulard – AAPSCM® Executive Trainer
Séverine Boulard is an international HR consultant, trainer, and founder of HR Graff Consulting GmbH, Switzerland. With over 20 years of experience in global HR leadership roles across banking, finance, consulting, fintech, and high-growth international environments, she specializes in HR transformation, compliance, talent strategy, leadership development, and organizational effectiveness. She has led HR functions across multiple jurisdictions and is recognised for combining strategic expertise with practical, business-focused execution. Séverine delivers engaging training programs designed to translate complex HR topics into real-world leadership capability. She holds a European Master’s Degree in Human Resources Management and completed executive studies in HR Transformation through Cornell University. She trains in English, French, German, and Russian.
Schedule Your Training
Select a date and reserve your seat in the CDTEM® virtual instructor-led program.
Training fee: $1,200 per participant • 4-day virtual instructor-led program