Professional Certification in AI-Enabled Hospitality and Guest Experience Innovation
The global hospitality industry is rapidly evolving as artificial intelligence, digital platforms, data analytics, and intelligent guest experience technologies transform how hotels, resorts, travel organizations, and hospitality service providers engage with guests. Modern hospitality organizations increasingly rely on AI-powered personalization systems, digital concierge platforms, predictive guest analytics, smart hotel technologies, and automated customer engagement platforms to deliver exceptional guest experiences.
The Certified AI-Powered Hospitality Experience Professional (A-HXP)® certification is a professional-level program designed to introduce hospitality and tourism professionals to the application of artificial intelligence and digital technologies in enhancing guest experience management.
Participants gain foundational knowledge of AI-powered personalization technologies, hospitality analytics platforms, digital guest engagement systems, and smart hospitality infrastructure.
Participants will learn how to:
- Understand the role of artificial intelligence in hospitality innovation
- Apply AI technologies to enhance guest experience personalization
- Analyze guest behavior using hospitality analytics platforms
- Understand smart hotel technologies and digital guest services
- Support digital hospitality marketing and guest engagement strategie
- Use AI-driven customer service tools such as chatbots and virtual assistants
- Understand responsible data governance in hospitality environments
- Contribute to hospitality digital transformation initiatives
The A-HXP® certification prepares hospitality professionals to operate effectively in modern AI-enabled hospitality environments.
The Rise of AI in Hospitality and Tourism
Artificial intelligence is reshaping hospitality operations by enabling organizations to deliver personalized guest experiences, optimize operations, and enhance customer engagement across digital platforms.
Examples of AI applications in hospitality include:
- AI-powered guest recommendation engines
- Smart hotel room automation systems
- Digital concierge and chatbot platforms
- AI-based guest sentiment analytics
- Personalized travel itinerary platforms
- Predictive guest service analytics
- Automated customer support systems
- Digital loyalty and engagement platforms
Hospitality organizations that integrate AI technologies improve guest satisfaction, operational efficiency, and customer loyalty.
The A-HXP® certification introduces professionals to these modern hospitality technologies and guest experience management strategies.
Certification Learning Outcomes
Upon successful completion of the A-HXP® certification, participants will be able to:
- Explain how artificial intelligence is transforming hospitality services
- Identify AI technologies used in hospitality guest experience platforms
- Analyze guest behavior and preferences using digital analytics tools
- Understand smart hotel technologies and digital guest services
- Apply digital personalization strategies in hospitality environments
- Support AI-enabled hospitality marketing initiatives
- Understand hospitality data governance and privacy considerations
- Recognize emerging hospitality technology trends
A-HXP® Virtual/Online Instructor-led 4-day Training
Select an instructor tab to view session details and full trainer profile.
Gleb Mikulich – AAPSCM® Executive Trainer | Supply Chain Strategist | Digital Transformation Leader
Gleb Mikulich is a seasoned professional with over a decade of expertise in supply chain, procurement, logistics, and digital transformation. He has collaborated with globally recognized organizations, including Accenture, Procter & Gamble (P&G), Pfizer, CNH Industrial, and Mediterranean Shipping Company, delivering impactful solutions across diverse industries.
- Industry-leading experience in Global Supply Chain Operations Gleb has collaborated with top-tier industry leaders such as Accenture, Procter & Gamble, Pfizer, CNH, and Mediterranean Shipping Company, delivering measurable results in supply chain integration, procurement modernization, and performance optimization.
- Certified Supply Chain & Project Management Expert Gleb holds industry-recognized credentials, including: o SCPro Certified (Council of Supply Chain Management Professionals) o Additional certifications in Lean Six Sigma Green Belt, PMP, and PMI-ACP, showcasing his multidisciplinary expertise in process improvement, agile project leadership, and operational efficiency.
- Advanced Academic Credentials in Strategy & Digital Technologies Gleb earned an MBA from IE Business School, with a concentration in strategy, operations, and digital technologies, and pursued advanced supply chain management training through MITx, equipping him with cutting-edge insights into global logistics, data-driven decision-making, and tech-enabled supply chains.
- Recognized Leader & Emerging Talent in the Field Gleb is the recipient of the Young Professionals Emerging Leader Award from the Council of Supply Chain Management Professionals (CSCMP), and a lifetime member of Beta Gamma Sigma, a recognition of academic excellence and leadership in business education.
Dr. Jason Matyus – Advisory Board Executive Director, Training, Course Development, and Examination
Dr. Matyus is the Advisory Board Director for Course Development, Training, and Examination. Dr. Jason Matyus’s career spans many disciplines. Dr. Matyus started as a public school teacher. After leaving teaching he worked for 20 years as a business professional working for two Fortune 500 Companies. Within those 20 years, he had varying roles that touched Project Management, logistics and Supply Chain, Procurement, Corporate Trainer, and Leadership. After receiving his MBA in Leadership and Doctorate in Business Management, he spent the last 5 years in higher education. In addition to his work in business, he is also on the Board of Directors for Cornerstone Care and the Carmichaels Area School District Board of Education and currently serves on the Farmville Urban Development Board.
Séverine Boulard – AAPSCM® Executive Trainer
Séverine Boulard is an international HR consultant, trainer, and founder of HR Graff Consulting GmbH, Switzerland. With over 20 years of experience in global HR leadership roles across banking, finance, consulting, fintech, and high-growth international environments, she specializes in HR transformation, compliance, talent strategy, leadership development, and organizational effectiveness. She has led HR functions across multiple jurisdictions and is recognised for combining strategic expertise with practical, business-focused execution. Séverine delivers engaging training programs designed to translate complex HR topics into real-world leadership capability. She holds a European Master’s Degree in Human Resources Management and completed executive studies in HR Transformation through Cornell University. She trains in English, French, German, and Russian.
Schedule Your Training
Select a date and reserve your seat in the A-HXP® virtual instructor-led program.
Training fee: $1,200 per participant • 4-day virtual instructor-led program