Professional Certification in AI-Driven Travel Personalization and Digital Tourism Marketing
Transform Travel Marketing Through Artificial Intelligence
The travel and tourism industry is experiencing rapid transformation as organizations adopt artificial intelligence, digital analytics platforms, personalization technologies, and automated marketing systems to enhance traveler engagement and improve marketing performance. Travelers increasingly expect highly personalized experiences, targeted travel offers, intelligent recommendations, and seamless digital interactions throughout the travel journey.
Tourism organizations, travel agencies, airlines, hotels, and destination marketing organizations are therefore integrating AI-powered marketing tools, predictive analytics platforms, traveler behavior analytics systems, and digital customer engagement technologies to better understand traveler preferences and deliver customized travel experiences.
The Certified AI-Enabled Travel Personalization & Digital Marketing Professional (AITP-DMP)® certification is a professional-level (foundational) program designed to introduce tourism and marketing professionals to the application of artificial intelligence technologies and digital marketing platforms in travel personalization and tourism marketing strategies. Participants will gain foundational knowledge of AI-driven marketing analytics, digital tourism marketing channels, traveler behavior intelligence systems, and personalized travel engagement technologies.
Participants will learn how to:
- Understand the role of artificial intelligence in tourism marketing
- Apply digital analytics to analyze traveler behavior
- Develop personalized marketing campaigns for travel customers
- Use AI-powered marketing tools for traveler engagement
- Understand digital tourism marketing platforms
- Analyze customer data to improve travel marketing strategies
- Understand responsible use of traveler data and privacy compliance
- Support digital tourism transformation initiatives
The AITP-DMP® certification prepares tourism professionals to participate in modern AI-enabled tourism marketing ecosystems.
The Rise of AI-Driven Tourism Marketing
Digital transformation is reshaping how tourism organizations interact with travelers. AI technologies now support personalized marketing strategies, intelligent travel recommendations, automated traveler communication systems, and predictive demand forecasting.
Examples of AI applications in tourism marketing include:
- AI travel recommendation engines
- Personalized travel offer platforms
- Automated marketing campaign systems
- AI-powered traveler segmentation analytics
- Predictive travel demand forecasting tools
- Chatbot-enabled traveler engagement platforms
- Customer sentiment analytics platforms
- Digital tourism marketing automation tools
Tourism organizations that adopt these technologies gain improved traveler engagement, marketing efficiency, and destination competitiveness.
The AITP-DMP® certification introduces professionals to these emerging digital tourism marketing capabilities.
Certification Learning Outcomes
Upon successful completion of the AITP-DMP® certification, participants will be able to:
- Explain how artificial intelligence supports tourism marketing strategies
- Identify AI technologies used in travel personalization systems
- Analyze traveler behavior using digital analytics tools
- Understand digital tourism marketing platforms and channels
- Apply personalization strategies to enhance traveler engagement
- Understand data-driven marketing techniques in tourism environments
- Recognize emerging digital tourism marketing trends
- Understand privacy and governance considerations for traveler data
AITP-DMP® Virtual/Online Instructor-led 4-day Training
Select an instructor tab to view session details and full trainer profile.
Gleb Mikulich – AAPSCM® Executive Trainer | Supply Chain Strategist | Digital Transformation Leader
Gleb Mikulich is a seasoned professional with over a decade of expertise in supply chain, procurement, logistics, and digital transformation. He has collaborated with globally recognized organizations, including Accenture, Procter & Gamble (P&G), Pfizer, CNH Industrial, and Mediterranean Shipping Company, delivering impactful solutions across diverse industries.
- Industry-leading experience in Global Supply Chain Operations Gleb has collaborated with top-tier industry leaders such as Accenture, Procter & Gamble, Pfizer, CNH, and Mediterranean Shipping Company, delivering measurable results in supply chain integration, procurement modernization, and performance optimization.
- Certified Supply Chain & Project Management Expert Gleb holds industry-recognized credentials, including: o SCPro Certified (Council of Supply Chain Management Professionals) o Additional certifications in Lean Six Sigma Green Belt, PMP, and PMI-ACP, showcasing his multidisciplinary expertise in process improvement, agile project leadership, and operational efficiency.
- Advanced Academic Credentials in Strategy & Digital Technologies Gleb earned an MBA from IE Business School, with a concentration in strategy, operations, and digital technologies, and pursued advanced supply chain management training through MITx, equipping him with cutting-edge insights into global logistics, data-driven decision-making, and tech-enabled supply chains.
- Recognized Leader & Emerging Talent in the Field Gleb is the recipient of the Young Professionals Emerging Leader Award from the Council of Supply Chain Management Professionals (CSCMP), and a lifetime member of Beta Gamma Sigma, a recognition of academic excellence and leadership in business education.
Dr. Jason Matyus – Advisory Board Executive Director, Training, Course Development, and Examination
Dr. Matyus is the Advisory Board Director for Course Development, Training, and Examination. Dr. Jason Matyus’s career spans many disciplines. Dr. Matyus started as a public school teacher. After leaving teaching he worked for 20 years as a business professional working for two Fortune 500 Companies. Within those 20 years, he had varying roles that touched Project Management, logistics and Supply Chain, Procurement, Corporate Trainer, and Leadership. After receiving his MBA in Leadership and Doctorate in Business Management, he spent the last 5 years in higher education. In addition to his work in business, he is also on the Board of Directors for Cornerstone Care and the Carmichaels Area School District Board of Education and currently serves on the Farmville Urban Development Board.
Séverine Boulard – AAPSCM® Executive Trainer
Séverine Boulard is an international HR consultant, trainer, and founder of HR Graff Consulting GmbH, Switzerland. With over 20 years of experience in global HR leadership roles across banking, finance, consulting, fintech, and high-growth international environments, she specializes in HR transformation, compliance, talent strategy, leadership development, and organizational effectiveness. She has led HR functions across multiple jurisdictions and is recognised for combining strategic expertise with practical, business-focused execution. Séverine delivers engaging training programs designed to translate complex HR topics into real-world leadership capability. She holds a European Master’s Degree in Human Resources Management and completed executive studies in HR Transformation through Cornell University. She trains in English, French, German, and Russian.
Schedule Your Training
Select a date and reserve your seat in the AITP-DMP® virtual instructor-led program.
Training fee: $1,200 per participant • 4-day virtual instructor-led program