Introduction to Digital Marketing
- Why Digital Marketing?.
- How Firms Are Leveraging Digital Marketing.
- How Supply Chain Companies Are Using Digital Marketing.
Sustainable Green Procurement & Ethical Sourcing Professional (AC-SGPES)®
About AC-SGPES®
Overview: With an increasing focus on sustainability, this program would educate professionals on green procurement practices, sourcing ethically, and managing suppliers who follow environmental and social governance (ESG) criteria.
Key Topics: The program covers green procurement, ethical sourcing, supplier sustainability assessments, ESG standards, and circular economy strategies.
Ideal For : Professionals looking to implement sustainable practices within procurement to align with and further their corporate responsibility goals.
Key Learning Outcomes
- Develop and implement sustainable procurement policies aligned with their organization’s ESG goals.
- Conduct supplier sustainability assessments to ensure they meet ethical and environmental standards.
- Integrate green procurement practices to minimize the environmental impact of purchasing activities.
- Establish ethical sourcing standards, ensuring fair labor and responsible supplier practices.
- Foster a circular economy approach within the supply chain to reduce waste and maximize resource efficiency.
American Association of Procurement and Supply Chain Management (AAPSCM)®
Paid Ads Optimization Strategies
- Phases of supply chain optimization process.
- Key features of eective supply chain optimization (Blockchain Technology).
Neuro-Marketing Fundamentals
- Neuro-Marketing and Techniques for Sustainable Product Marketing.
- Neuromarketing Tools.
- Ethics and Marketing from Neuromarketing Perspectives.
Search Engine Optimization (SEO)
- What is search engine optimization?.
- How SEO works.
- Search engine optimization techniques.
Search Engine Marketing (SEM)
- Why Is SEO Marketing Important for Transportation and Logistics Companies?.
- Website Optimization techniques.
Social Media Marketing
- Key trends in social media marketing.
- Social media marketing challenges.
Content Strategy
- Website content creation and marketing in mind.
- Branding and content marketing strategies.
- Web Analytics.
- Pay-Per-Click (PPC).
- Metrics Tracking and Competitor Analysis.
E-commerce
- E-commerce Marketing Strategy.
- E-commerce and customer experience.
- The Impact of Online Shopping on Supply Chains.
Internet Marketing
- Data Sharing is Creating Supply Chain Transparency.
- Digital Asset Management and On-Demand Printing.
AC-SGPES® Virtual/Online Instructor-led 4-day Training
Select an instructor tab to view session details and full trainer profile.
Gleb Mikulich – AAPSCM® Executive Trainer | Supply Chain Strategist | Digital Transformation Leader
Gleb Mikulich is a seasoned professional with over a decade of expertise in supply chain, procurement, logistics, and digital transformation. He has collaborated with globally recognized organizations, including Accenture, Procter & Gamble (P&G), Pfizer, CNH Industrial, and Mediterranean Shipping Company, delivering impactful solutions across diverse industries.
- Industry-leading experience in Global Supply Chain Operations Gleb has collaborated with top-tier industry leaders such as Accenture, Procter & Gamble, Pfizer, CNH, and Mediterranean Shipping Company, delivering measurable results in supply chain integration, procurement modernization, and performance optimization.
- Certified Supply Chain & Project Management Expert Gleb holds industry-recognized credentials, including: o SCPro Certified (Council of Supply Chain Management Professionals) o Additional certifications in Lean Six Sigma Green Belt, PMP, and PMI-ACP, showcasing his multidisciplinary expertise in process improvement, agile project leadership, and operational efficiency.
- Advanced Academic Credentials in Strategy & Digital Technologies Gleb earned an MBA from IE Business School, with a concentration in strategy, operations, and digital technologies, and pursued advanced supply chain management training through MITx, equipping him with cutting-edge insights into global logistics, data-driven decision-making, and tech-enabled supply chains.
- Recognized Leader & Emerging Talent in the Field Gleb is the recipient of the Young Professionals Emerging Leader Award from the Council of Supply Chain Management Professionals (CSCMP), and a lifetime member of Beta Gamma Sigma, a recognition of academic excellence and leadership in business education.
Dr. Jason Matyus – Advisory Board Executive Director, Training, Course Development, and Examination
Dr. Matyus is the Advisory Board Director for Course Development, Training, and Examination. Dr. Jason Matyus’s career spans many disciplines. Dr. Matyus started as a public school teacher. After leaving teaching he worked for 20 years as a business professional working for two Fortune 500 Companies. Within those 20 years, he had varying roles that touched Project Management, logistics and Supply Chain, Procurement, Corporate Trainer, and Leadership. After receiving his MBA in Leadership and Doctorate in Business Management, he spent the last 5 years in higher education. In addition to his work in business, he is also on the Board of Directors for Cornerstone Care and the Carmichaels Area School District Board of Education and currently serves on the Farmville Urban Development Board.
Séverine Boulard – AAPSCM® Executive Trainer
Séverine Boulard is an international HR consultant, trainer, and founder of HR Graff Consulting GmbH, Switzerland. With over 20 years of experience in global HR leadership roles across banking, finance, consulting, fintech, and high-growth international environments, she specializes in HR transformation, compliance, talent strategy, leadership development, and organizational effectiveness. She has led HR functions across multiple jurisdictions and is recognised for combining strategic expertise with practical, business-focused execution. Séverine delivers engaging training programs designed to translate complex HR topics into real-world leadership capability. She holds a European Master’s Degree in Human Resources Management and completed executive studies in HR Transformation through Cornell University. She trains in English, French, German, and Russian.
Schedule Your Training
Select a date and reserve your seat in this virtual instructor-led program.
Training fee: $1,200 per participant • 4-day virtual instructor-led program